Joel Comm Of PlanetSLY - Limited-Edition Sylvester Stallone NFTs + Barnaby Andersun’s Band NFTs - Democratization Of The Music Industry, And More...

Blockchain technology has paved a new way for communities to connect. In the entertainment industry, it is shaping a unique space for fans to connect with their favorite artists. This episode’s guest is all about bringing together the fans of America’s favorite inspirational action hero, Sylvester Stallone. Joel Comm is the co-founder of PlanetSLY, Sylvester Stallone’s first NFT project, which creates a limited-edition series that punches the Ethereum blockchain in the face. Joel shares how this project took shape and how they are throwing in that physical experience. Joining the conversation, Barnaby Andersun also drops by to share some pretty epic technology he’s building to revolutionize the music industry. He talks about BandNFTs, where musicians come and launch the first-ever multi-track music NFTs. This episode is jam-packed with information! Tune in to not miss out on how NFTs are taking over the entertainment industry.

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Joel Comm Of PlanetSLY – Limited-Edition Sylvester Stallone NFTs + Barnaby Andersun’s Band NFTs – Democratization Of The Music Industry, And More…

This episode features Joel Comm, the Cofounder of PlanetSLY, Sylvester Stallone’s first NFT project, which creates a limited edition series that punches the Ethereum blockchain in the face. Created by Stallone himself, PlanetSLY is a community that will provide events, benefits and many other utility-based opportunities for its holders.

Joel is an internet pioneer, bestselling author, international keynote speaker and the cohost of two top cryptocurrency and blockchain podcasts. He and his partners have minted 1.5 million NFTs. They now advise projects and companies in the blockchain, NFT, play-to-earn and metaverse spaces and have quite a bit of fun while doing it. Joel, welcome to the show.

It’s good to be back. I was on Episode 12. That’s what we decided. It’s great to see you growing, expanding your reach, and talking about these NFTs we love so much.

It’s hard to believe 113 episodes have flown by in less than a year. It was super cool to get a little sneak peek of this drop at NFTLA for anyone that had a chance to go over there. They might have seen Sylvester do a little virtual cameo on the main stage.

He opened the main stage. He was the first one on the big screen right there.

We’re doing arts and entertainment. We’re in LA. You got to start with Stallone. Ever since then, I’ve wanted to unpack this drop. I’m super excited to learn more. Thanks, Joel. We got 9,997 SLYGuys popping over to your nearest computer in May 2022. What are these SLYGuys? How did this project take shape?

My partner is Bill Zanker. Those of us who have been around for a while might know him from Learning Annex. He used to put on these arena events all over the country and would welcome celebrity and former president speakers to be headliners. They would pack 20,000 people in there. Bill is a pro at putting on events with his team. He’s got a long-standing relationship with SLY. He had listened to our podcast, The Nifty Show.

He was like, “How do we bring some celebs into the space and bring value to their fans so they can connect with them?” I said, “I got the ticket. Let’s put together a piece of generative art and bring on a world-class designer.” We hired Clark Mitchell. You’ve seen his artwork. You just don’t necessarily know it because he’s the guy who works for Disney and Hasbro and does boxes for Monopoly games and stuff. If you’ve ever bought a Star Wars Monopoly game, it was done by Clark Mitchell, the incredibly talented designer.

His son Cameron works with him. We said, “Let’s create these cool generatives that are inspired by the life and films of Sylvester Stallone.” This guy has done five decades of movies and has portrayed fighters, military veterans, gangsters and cops. He’s America’s favorite inspirational action hero. Many people love and respect Sly. We’re like, “Let’s create these generative NFTs that have all these cool attributes and characteristics.”

We’re working directly with OpenSea. They’re going to be doing an auction of 25 one-of-one Golden Editions. It was super important to Sly that he connect with his fans. If you check him out on Instagram, he’s always walking around his place there in Florida and inspiring people. The goal here is to give people cool NFTs that are each going to be unique and with real-life deliverables so that Sly can connect with his fans in a tangible way.

You do shows like yours and ours and learn a thing or two about building a real community, creating real utility, and having fun with drops. It sounds like this drop has a lot of your fairy dust from being in this space for so long, combined with Sly and who he is as a human being and a living icon.

Why Bill came to me is because he has seen that. We have been doing over 1.5 million NFTs of our original properties. What could we do working with a talent like himself? After he signed on, we got to go to Florida and meet with him. This was back when I had my moving-to-the-beach hair or my long hair. I spent a couple of hours with him. What’s interesting is those LIFE magazines had just come out that week on the newsstand. We didn’t even know.

We saw them on the newsstand. We picked up half a dozen of them that were there and brought them to him that day. I’ve got an autographed one. Bill’s got one. There are a couple of others floating around here with the team. He was tremendous, humble, likable and down to Earth. I needed to persuade him a little bit that NFTs were the right thing for him. You can see how I did that. It was a sock in the jaw. I pulled that off. It was a tough one.

I got to ask for a follow-up on the genesis of this thing. Here’s one of the things that we have seen, especially once we start intersecting the actors, even though Sylvester Stallone is much more than an actor, director, producer and writer with studios, ownership of IP and navigating all that. Did you have to work through anything like that as it related to the characters you’re portraying in the NFTs or the relationship to the movies, which has some ownership, I’m sure, with the studio level as well?

Anytime you’re dealing with talent, there are lawyers involved. These NFTs are inspired by Stallone, his life and his characters, but you’re not going to see any that are replicas of those actual characters. We changed up the designs on them and gave them items that were unique to the NFT collection. It’s the spirit of it. There’s no doubt. You look, “This is Sly.” You look at his face and you’re like, “There’s nobody like this guy.” How many of us have gone to Philadelphia and gone up the steps there with our arms in the air?

What’s cool is in Discord, which is Discord.gg/PlanetSLY, the people share stories and fan art, make videos, and show Sly love. That’s what we’re calling it to get whitelisted. Tell us your story. Make a 30-second video. Post it on TikTok. Tell us what film inspired you most, what character or what line. Maybe do an impression. Give us a, “Yo, Adrian.” We don’t want people getting on the whitelist to flip these. We want fans. Sly wants to connect with millions of fans out there.

PlanetSLY: Utility is essential now, especially with these generative PFP projects.

By showing Sly love, you’re putting in an actual effort to say, “I want one of these SLYGuys.” The real-world benefits that are going to come are what’s going to excite the collectors. If you collect any three SLYGuys and have them in your wallet by the snapshot date to be announced, you’re going to get a ticket to a private dinner in Miami that Sly is going to host. He’s going to be there. He’s going to speak and have dinner there. What an awesome opportunity to hear the inspiration in the room with him.

We’re working with OpenSea to present 25 one-of-one Goldens that are autographed. He signed 25 times and numbered each one of them digitally. They’re placed onto these Goldens that are each unique. If you have one of those, you’re going to get a private VIP experience at the dinner in Miami. You will get a meet-and-greet and photograph, shake his hand, talk to him for a minute and connect with them. Those are just the beginning of the IRL experiences and physical and digital goods that we hope to deliver to SLYGuy holders.

It reminds me that we’re working on a celebrity chef-related one where we’re doing some fun stuff around a dinner like that. You’ve got 9,997. Theoretically, you could have a few thousand people ready to rock out at that dinner. It’s a much lower number based on who will travel and grab three. That’s super cool. I wanted to ask. Is Gold different from the Signature? Is that the Signature?

The Signature versions are the Golden versions. I’ll give you a taste of that. We can go through some of the other ones that are in the collection.

I want to talk about that one that was up there with the hunter’s hat and the dog because that one was dope.

That was pretty cool. Here’s a sample of one of the Goldens. This is number five. It’s a Golden SLYGuy with unique attributes. It’s got his signature. You can see he has numbered it. This will be mint number five. Numbers 1 through 25 will be mint number 1 through 25 through the OpenSea auction that takes place. We’re excited to be partnering with the guys at OpenSea. Sly is going to be front and center on launch day. People will be able to bid on the Goldens.

The mint, which will come publicly at PlanetSLY.com, will be for the remaining variations. We’re looking around mid-May 2022 for the mint date. The Discord is growing quickly. We’re up to 18,000 already. The word is getting out there. We expect a lot of demand for these. It’s going to be challenging for people to even necessarily get three. They’re going to have to want it to be able to get those because we want to make sure as many people as possible can own a SLYGuy.

How is the auction going to work? Is it a declining price auction or the highest bid?

I wish I had a specific answer to it yet. The team is still speaking with OpenSea on exactly how that’s going to work. More details on that are forthcoming. If you get into the Discord, that’s a great place to ask those questions there. There’s the one you were talking about with the blue dog. Sly requested this.

Does this go back to the story of him selling his dog when he was broke?

That’s got something to do with it. He’s so inspirational because the guy was broke. None of these studios wanted to take on the Rocky script. He was so certain that this was a winning script that he sold his dog to feed it himself at that time. He ended up producing the movie himself and then he went and bought back the dog. What a badass.

The story was he wanted himself to also be in the movie. They were like, “We like the script. We will keep that, but you’re not going to be the movie.” He’s like, “No.” They would give him a significant amount of money for that, but he had to turn it down based on his true dream. His dog was the only thing had.

You told the story better because you’re more accurate. I appreciate that.

It’s a very nice-looking NFT. I love the bright colors of it.

It’s a rare dog. There are two dogs in the collection. There’s the other one with the ski goggles on. There are a bunch of different faces. In some of them, he’s got a black eye. In some of them, he’s battered and he’s got two black eyes. He’s got different hair, things for his head and some accessories. There are close to 100 torsos with different colored sweaters, t-shirts, long sleeves, short sleeves, jackets, and gear.

There are a lot of pants and shorts. The left and right hands are their own distinct attributes and backgrounds. You can see how it changes up. He’s even got tattoos on his torsos. You won’t be able to see some of the tattoos because they’re under a long sleeve shirt. It’s the only time I’ve recommended that we have an invisible attribute in an NFT because it makes perfect sense that he could have a tattoo that you can’t visibly see.

Anytime you’re dealing with talent, there are lawyers involved. Click To Tweet

We should tell the readers we’re pumped. We’re going to grab some of these guys and appreciate the opportunity to be involved in this project because we’re all fans of Sly and you. It’s two icons in the space coming together. Let me ask you a question about the drop. There’s some sophisticated thinking here. To what extent do you feel that what you’ve learned from doing this show and being in the space in 2021, particularly where there has been so much evolution in the NFT space, has influenced your thinking on how you execute this drop? What are some of the things, for example, that you are doing here that maybe you wouldn’t have even thought about before?

Utility is essential now, especially with these generative PFP projects. People want more than a profile picture. These NFTs become tickets to experiences. We’re hiding some surprises in here. Once we hit 100% on sale, which we think is going to happen quickly, we’re going to have announcements to make. There are going to be people that are holding IRL deliverables in their NFT. They might not necessarily know that item.

For example, this guy is wearing a very specific helmet. He’s got a specific microphone and photo in hand. Any of these items could end up being a deliverable for a physical good, a digital good, something for the community or a real-life experience. We’re not going to reveal what those are right away. It’s going to be up to the community to speculate, “What could this be? Does having a Molotov cocktail or a painted face mean something?”

Maybe it does. Maybe it doesn’t. I’ve learned to add utility on an ongoing basis, not just coming out of the gate with it and saying, “This is what you’re going to get,” but having that mystery behind, “What’s possible here? How does Sly continue to connect with his fans beyond the initial launch of this?” That’s what has gotten me excited about NFTs. It is a loyalty card that can keep giving. There are also six unique complete one-of-ones that we have titles for in the collection.

There’s the Prisoner. It is a singular character. It’s not a mix and match of different attributes. There’s the Racecar Driver, the Gangster and the Veteran. There’s a unique one-of-one. It’s the Award-winner. There are going to be chances for people to get some unique pieces out of this. We’re excited about the collection. Once you jump into the Discord, you will see people are hyped. They love Sly and they cannot wait to mint these.

The utility aspect reminded me of our Spirit Seed NFTs, which we handed out. To be honest, it was a utility that we let people know about, but I don’t think they realize the impact when they got their free tickets to NFTLA. If they could be there live, they could utilize it. If they couldn’t, potentially they could trade it, pass it along to a friend and stuff like that. Those are fun surprises. They always leave a bunch of people kicking themselves.

One of the guys that won one of the Spirit Coins from Nicole Buffett owns an amazing Thai restaurant in LA, Emporium Thai. We will have to go there when you’re on this side of the country. This is his first time buying an NFT and now he’s got this physical item that he gets to hold. It’s worth 2 or 3 ETH on top of all this other utility. As we’re thinking about this, Joel, we’re building bridges here to the mainstream. When you take an iconic figure like Sly and throw in that physical experience, that connects a lot of dots for a lot of people.

It does that to the wise. There are people who think that NFTs are just right-click and save as, “Now I own your NFT.” It’s okay. They don’t have to understand it. They will when it’s somebody that they’re following. It’s the way to onboard people in NFTs that are like, “NFTs stink.” Until their favorite band or musician does it, they’re like, “I want that because I connect with them.” It’s their favorite TV show, actor or whatever it is. People are going to find their points of connection and then see the value. That’s how we’re going to mainstream and onboard people into the space.

Sly is a great avenue to do that. He’s got millions of people following him on Instagram. He’s excited about the set. We’re going to bring a bunch of new people in that love Sly and are falling into, “I don’t understand these, but I want that. Help me to get it.” We will teach them how to use MetaMask and how to get Ethereum in their wallets and help them treasure this. I hope for many people that this is their first profile picture NFT and that they will use it proudly on their Twitter, Instagram and other social accounts.

We touched upon the intricacies of having to deal with a movie star, IP and all that stuff. I would love to get your perspective since you’ve dropped so many NFTs. What’s the process like of filtering who you might partner with, subject matter, artists and all that stuff? It would be fascinating to hear a little bit of your perspective on having such an inside look at things.

When dealing with high-profile people, it’s a lot more intricate than when you’re doing something on your own. When we created Blockchain Heroes and minted them on WAX, it was me, Travis, Zach and Jharek. It’s the four of us. We’re directing everything and we’re not going to anybody to ask for permissions and get approval. We’re driving that car and we take it where we want to go. It’s a lot simpler.

When you’re dealing with a high-level personality, there are things to watch out for. There are lawyers, trademarks, studios and copyrights involved. It takes more effort. Also, where it was simple for us to mint on WAX, Ethereum is a little bit complicated. We have partnered with the company Galaxis, which you might know as Ether.Cards initially. Andras and his team are fantastic. One of the things I love about their technology is that on Ethereum, they’re able to build a switch that tells you whether or not a redeemable has been redeemed on an NFT.

A lot of times, something will come out with a redeemable and then they will sell it on the secondary market after they have redeemed it. The person buying it doesn’t know that it has already been redeemed. Using Galaxis’ technology, you will clearly see what is attached to the NFT that is still a redeemable item and what hasn’t. I love that. They’re a great team. They’re our partner on this.

We’re partnering with OpenSea. That’s new. We’re working with the biggest marketplace in the world by a long shot and having them put us front and center. They’re going to for anybody who hasn’t heard about the drop by then because they’ve got all the eyeballs there. That’s different. In working with partners, there’s a lot of back and forth and compromise, “We should do this or that.” You learn, work and play nice with others.

In projects like this, it’s almost so exciting for everyone from the beginning. It becomes this pile of ideas. Everybody gets excited. They have their favorites. You have to do the process of pruning and approving and all that stuff.

There’s our team. Sly is the battalion commander. There’s Bill Zanker, Founder of Learning Annex, his son, Dylan, Sam Delcanto and Chris Murray who have been by his side on his team. They’re all fantastic, super smart and generous people. There’s my specific SLYGuy. We’re all working together to make this a reality. We’re convinced that it’s going to be a huge sale. They’re going to go quickly. We want as many people as possible to be able to get there. We don’t want the whales to come in and snag them all. You got to get into the Discord and get on the SLY-List to make sure that you are in the queue for these.

Barnaby, would you like to join us?

People want more than a profile picture. These NFTs become tickets to experiences. Click To Tweet

What’s up?

It’s great to be here.

It’s part of the utility of coming on the show.

Thanks, everyone.

I appreciate you having me on. PlanetSLY.com is the website. The link to the Discord is Discord.gg/PlanetSLY. It’s @PlanetSLYNFT on Twitter and Instagram. Make sure you follow the official Sylvester Stallone account there. You will see that he is verified. If you want to connect with me, it’s @JoelComm. Check out The Bad Crypto Podcast, The Nifty Show or maybe both.

** Important Links**

• PlanetSLY.com

• Ethereum

• Episode 12 – Previous episode

• NFTLA

• The Nifty Show

• Discord.gg/PlanetSLY

• Blockchain Heroes

• WAX

• Galaxis

• Episode 8 – Previous episode

• BANDRoyalty.com

• King of Quotes

• BANDNFTs.com

• Andie Case

• @PlanetSLYNFT – Twitter

• Instagram – PlanetSLY

• Sylvester Stallone – Instagram

• @JoelComm – Instagram

• The Bad Crypto Podcast

• CryptoPunks

• CryptoKitties

• Spotify – Edge of NFT

• iTunes – Edge of NFT

About Joel Comm

How do you sum up 27 years of online business? From working with major brands such as Microsoft, IBM, Cisco, Alibaba, Harvard, the UN and Twitter to writing 15 books to delivering keynotes and workshops all over the world to developing an iPhone app that was #1 in the world to having a top-rated cryptocurrency and blockchain podcast to pioneer NFTs to … so many other projects… welcome to my page.

So how may I help you?

If you’re looking for a speaker for your event, look no further. I’ll wow your audience with the customized topic of choice and leave them talking about what I’ve said long after I’m gone.

If you are looking for Blockchain content, the podcast I co-host is one of the most popular in the world. I’m an advisor to a number of Blockchain companies, and I may be a good fit for you as well.

If you’re looking for a JV Partner, I receive more proposals than I know what to do with. But if we decide to work together, you’ll find I’m one of the most creative and connected people you’ll find. (Real connections… not pretend or fake LinkedIn “connections”)

And if you want to consume any of my stuff, you won’t be disappointed. I’m not going to lie. It’s great stuff. It’s not about being egotistical. It’s about knowing that I am the absolute best at what I do. (I don’t do the other things cause I suck at them.)

Some of the things I am currently into: – NFTs! I have minted over 1.5 million NFTs of our original IP and consult with brands on their Web3 strategy. – Co-hosting a popular blockchain & cryptocurrency podcast (Go Bitcoin!) – Brand Influencer – I’ve worked with all of these brands: Twitter, Microsoft, IBM, Alibaba, Salesforce, Cisco & others – Social Media Strategy (more than 12 years) – Live video marketing (since 2008) – Writing books (#15 soon to be released) – Keynote Presentations (My fav thing to do! Hire me… you’ll be glad you did) – FUN! (It’s not just something to do when you aren’t working. It’s a lifestyle.)

Should we talk? Perhaps. If you think there’s a potential fit, reach out. And have an awesome day! #DoGoodStuff

☎ Call me today: (657) 200-5635 or email hello@joelcomm.com

About Barnaby Andersun

Barnaby Andersun has spent years developing blockchain and cryptocurrency solutions, acting as CEO of BlockAlchemy, a blockchain, ecommerce and digital design consulting firm. Being involved in all aspects of web technologies since their conception in the early nineties has made Barnaby a true pioneer in web development, ecommerce, branding, online marketing and blockchain. A sought after international speaker, Barnaby has been invited to speak on cryptocurrencies at Harvard and World Economic Forum, Davos, where he coordinated a blockchain digital asset conference, as well as Stanford University.

Following a 25 year career in technology, Barnaby began exploring blockchain in 2012, since 2016 he has made cryptocurrency and decentralisation the central focus for all of his online projects. Of particular fascination to Barnaby is the ICO process of inventing a unique use case and tokenomics for emerging cryptocurrency projects. As the founder of BlockAlchemy, each project that Barnaby works on must have leverage and scalability, with the blockchain focus on massive social impact.

• Barnaby was invited in January 2018 to speak in Davos at the World Economic Forum on cyrptocurrencies * Invited to speak at Tokenomx blockchain conference, rated as top speaker https://www.youtube.com/watch?v=jbxe-vyP6c8 * Moderated panel discussion on Bitcoin https://www.youtube.com/watch?v=dhdudSDZwP0 * Blockchain panel https://www.youtube.com/watch?v=1hAAhGwHcdM

Starting in technology in 1993, Barnaby’s career took off when he joined Australia’s first major Web Design & Development team in Feb ’95. Being involved in all aspects of web technologies since their conception has made Barnaby a true pioneer in web development, ecommerce, digital branding & online marketing.

A core focus is his successful blockchain ICO accelerator, BlockAlchemy.io is a full service agency which takes an ICO project from conception, token model, unique usecase through to whitepaper, marketing and investor engagement.

Focusing on the Asia region, Barnaby is set to introduce projects to key investors through China, Japan, South Korea, Hong Kong and Singpaore.

If you’re excited by the possibilities of blockchain, Barnaby will take your project to the next level.

With a background as an in-demand international speaker, he continues to be invited to talk on innovation and blockchain, following speaking at Stanford and Harvard universities and World Economic Forum in Davos.