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Welcome to the Edge of NFT Brand Bible

Within our Brand Bible you can access our brand guidelines, all relevant brand assets including logo files, images, color palettes, fonts and other resources.

Our Core Values

Our brands inward identity and its outward expression, is built upon the foundation of Core Values we live by.

Each decision we make stems from our Grounded Values and/or our Grinder Values. This drives us to persistently create meaningful work and resources for the Web3 community.

Grounded Values

  • - Openness
  • - Transparency
  • - Empathy
  • - Integrity
  • - Consideration
  • - Inclusiveness
  • - Fairness
  • - Communication
  • - Celebration

Grinder Values

  • - Hustle
  • - Grit
  • - Boldness
  • - Accountability
  • - Self-Discipline
  • - Commitment
  • - Purpose
  • - Solution Oriented
  • - Resilience

Typography (Fonts)

Like all things that make up our brand, our fonts are vital in creating a consistent brand identity.

They help us communicate with more impact and provide visual support to our tone of voice.

Main Header / Title
Cubano
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Letter Spacing: 3-6px
Notes: Use CAPS LOCK
Alt Header / Title & Accent
Poppins
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Weight: Bold
Notes: Use CAPS LOCK
Sub Heading / Body / Text
Inconsolata
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Alt Sub Heading / Body / Text
Open Sans
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Weight: Normal
Notes: Use CAPS LOCK

Color Palette 2022

The following palette makes up the official colors of Edge of NFT.

Deep Space

HEX #292929
RGB 41, 41, 41
HSB 0, 0, 16
CMYK 0, 0, 0, 84
LAB 17, 0, 0

Nebula Dust

HEX #c10dd9
RGB 193, 13, 217
HSB 293, 94, 85
CMYK 11, 94, 0, 15
LAB 48, 82, -60

Space Blue

HEX #2e038c
RGB 46, 3, 140
HSB 259, 98, 55
CMYK 67, 98, 0, 45
LAB 18, 51, -64

Sky Blue

HEX #1ee2f1
RGB 30, 226, 241
HSB 184, 88, 95
CMYK 88, 6, 0, 5
LAB 82, -38, -20

Solar Flare

HEX #ffc30f
RGB 255, 195, 15
HSB 45, 94, 100
CMYK 0, 24, 94, 0
LAB 82, 8, 82

Top Variations — Light

Drag images onto your desktop or right click and save to desktop.

Stacked Flat

Horizontal Flat

Stacked Slanted

Horizontal Slanted

Icon Flat

Icon Slanted

Trademark

Top Variations — Dark

Drag images onto your desktop or right click and save to desktop.

Stacked Flat

Horizontal Flat

Stacked Slanted

Horizontal Slanted

Icon Flat

Icon Slanted

Trademark

Potential 2023 Logo and other Assets

Drag images onto your desktop or right click and save to desktop.

Logo Variation 1 — Stacked

Drag images onto your desktop or right click and save to desktop.

Logo Variations 2 — Horizontal

Drag images onto your desktop or right click and save to desktop.

Logo Variations 3 — Stacked Off-Set

Drag images onto your desktop or right click and save to desktop.

Logo Variations 4 — Overlayed Three Lines

Drag images onto your desktop or right click and save to desktop.

Icon Variations

Drag images onto your desktop or right click and save to desktop.

Icons Stacked

Icons Stacked Off-Set

Podcast Covers

Drag images onto your desktop or right click and save to desktop.

Podcast Cover

Podcast Cover in Spotify

Alternative Podcast Cover

Alternative Podcast Cover in Spotify

Logo Variations 5 — Slanted

Drag images onto your desktop or right click and save to desktop.

Logo Variations 6 — Non-Slanted

Drag images onto your desktop or right click and save to desktop.

Var 6.1

Var 6.2

Var 6.3

Var 6.4

Var 6.5

Var 6.6

Var 6.7

Var 6.8

Brand Guidelines

Use the following brand guidelines to ensure you properly use all Edge of NFT resources and assets across various platforms and publications.

Voice

TBD

Take Care of Our Logo

Use our logos properly by following these guidelines

  • Leave ample amount of space around it for legibility. A good rule of thumb is to leave the same space as half the logo around all sides.

  • Never make it so small it's not legible.

  • Never distort, modify and/or change the shape of our logos.

  • Never change or modify the color of our logos.

Copy and Spelling

Follow these general copy and spelling guidelines for Edge of NFT

  • TBD

  • TBD

Fonts

On occasion, our fonts may be altered with a small tolerance of change for specific use cases.

Follow these general guidelines to ensure you stick closely with our brands intent.

  • Fonts weights and letter spacing can be slightly adjusted to show best in specific design applications and for maximum accessibility to all users.

  • Never make font size so small it's not legible.

  • Any and all slight font changes must remain true to the original version of our brands fonts within a tight tolerance

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contact@edgeofnft.com
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